At various points in the 1950s, 1960s and 1970s General Motors issued Motorama cars and proposed new consumer automobiles under the design name LaSalle. 1955 saw two Motorama dream-cars, the LaSalle II four door hardtop and the LaSalle II Roadster. Sent to the crusher, both the four-door hardtop & the roadster were instead hidden in the back corner of the Warhoops Salvage Yard and were acquired circa 1990 by Joe Bortz, a Chicago area nightclub owner who has made a significant investment in restoring General Motors Motorama cars.
In the early 1960s, GM Vice President William Mitchell floated the idea that if Cadillac decided to go forward with the production of a personal luxury coupe currently being designed that it could be marketed as the LaSalle. Cadillac passed on the design, and instead it was given to Buick and emerged as the Buick Riviera. Again, in the 1970s when Cadillac was developing a new small luxury sedan, the LaSalle name was raised, but was passed over in favor of Cadillac Seville.
